To: Ski and Snowboard Stores
Subject: Newport Ski Swap
Thank you for participation in the Newport High School PTSA Ski Swap. We were a bit down last year but prospects are looking good to get back to our norm of $400,000+ total sales with tax and with a stretch goal of $450k. I have changed and stepped up our advertising to help with that. Our customer survey showed that we had a good cross-section of zip codes again. Over the years, we gone from 90% of customers from Bellevue to now a bit over 60% from all of the east side. We are getting customers from all over the state (Bellingham to Olympia and the Islands to Cle Elum), even some folk from BC, Oregon, Idaho and Montana.
Note: We will have the same set of shops again this year and are not accepting any new requests to join the Newport Ski Swap.
Big change this year - Opening Friday at 1:00 pm... We will shoot for shop gear check-in completion by Friday noon. On Friday and Saturday, I like to open 30-45 minutes before the stated time to avoid the mad rush. Actual closing time is generally 30-45 minutes after the stated closing time.
We will make our very best effort to get checks to Ski/Snowboard Shops by the Thursday following the swap. As always, it will be a challenge.
The goals of the Ski Swap are:
The Newport PTSA has a long tradition of providing a needed service to our snow sports community and of providing the teachers with additional funds for items which are beyond the state provided budget.
Thank you in advance for your participation. It is a great service to our community and critical to getting people started in a fabulous sport. We are looking forward to a positive and profitable relationship with you and your business.
PS. I also am a snowboard instructor and an instructor trainer. It is hard to fully describe what we see in first year students when they begin to understand the exhilaration and the balance of the "in control/out of control" feeling which exemplifies our sport. Many of students have also never really been in the mountains which for me is such a big part of living in the Puget Sound region.
Please contact me if you have any questions.
Email at: firstname.lastname@example.org
Newport PTA Swap Chair